LinkedIn Summary Section Tips

Social Media expert Jason Alba is a "go to" person for tips on using LinkedIn (LI). You may be familiar with his book I'm On LinkedIn Now What? or his DVDs on how to use LinkedIn more effectively. He recommends the following four tips for making the most of your LI Summary section.

1) You are allowed up to 2000 characters in this section - use them.
2) Don't cut and paste your resume in this section (it should go in the Profile section).
3) Tell up to six compelling STAR (Situation/Task, Action, Results) stories emphasizing prior work accomplishments. Quantify when possible (i.e. #, $, %)
4) Load up on industry key words and phrases.

Remember to make sure that you stay on brand. Also, communicate what you are passionate about and what you bring to the table. By utilizing these tips, your LI summary section will be much stronger.